Hey Digital — Cold Email Sequences

Offer A

Competitive Ad Teardown

Free · 48 hours · Zero commitment. Written breakdown of what top 3 competitors are running in LinkedIn paid right now. Ad formats, funnel stages, messaging angles. Pulled from the LinkedIn Ads Library. No account access required.

Enrichment Required

{FIRST_NAME} {COMPANY} Standard Apollo / LinkedIn export

{TITLE} Standard Apollo / LinkedIn export

{COMPETITOR_1/2/3} Complex G2 category → top 3 competitors per company. Needs dedicated Clay column or manual research. One row per prospect.

Email 1 Subject: what {COMPETITOR_1} is running in linkedin ads right now New Marketing Leader

Preheader Before you lock in a paid strategy, this is worth seeing.

Hi {FIRST_NAME},

Before you settle on a paid approach at {COMPANY}, it helps to know what {COMPETITOR_1}, {COMPETITOR_2}, and {COMPETITOR_3} are actually running in LinkedIn right now.

We pull from the LinkedIn Ads Library and put together a written breakdown: ad formats, funnel stages, and messaging angles they are pushing. No account access needed from you.

We have done this across 200+ B2B SaaS companies. The gap between what the best performers run and what their competitors know about is almost always bigger than expected.

No cost. 48 hours. Worth a look?

Ajay Mishra | Hey Digital

Email 2 Subject: idea for {COMPANY} Ideas-style

Preheader Quick one.

Hi {FIRST_NAME},

Had an idea: pull {COMPETITOR_1}, {COMPETITOR_2}, and {COMPETITOR_3}'s LinkedIn ads, map what they are targeting and how, and show you exactly where the gaps are before you commit to any paid approach.

No account access needed. 48 hours.

Would you want to discuss implementing this in just three weeks?

Ajay Mishra | Hey Digital

QA

No em dashes
Observational lead
VoM: gap between best performers / competitors-building-while-quiet
~75 / ~47 words · avg ~61
Preheaders included
Lowercase subjects
No body links

Offer B

Thought Leadership Sprint Audit

Free · 48 hours · Zero commitment. Maps ICP prospects engaging with the company or CEO's LinkedIn content. ICP match rate, company list preview, retargeting audience size, honest take on whether a campaign would convert. Trigger: active founder or leader content.

Enrichment Required

{FIRST_NAME} {COMPANY} Standard Apollo / LinkedIn export

{CEO_NAME} Enrich Clay → LinkedIn company page → CEO / founder name. One lookup per company.

Trigger condition: only send when {CEO_NAME} has active LinkedIn content. Qualify list first.

Email 1 Subject: {CEO_NAME}'s linkedin posts have a warm audience you haven't tapped Founder-Led Operator

Preheader Most B2B SaaS companies aren't running paid against it.

Hi {FIRST_NAME},

{CEO_NAME} has been posting on LinkedIn and getting real engagement. A lot of those people are VPs of Marketing and Heads of Growth at companies that look like your buyers.

Most companies haven't connected that audience to paid. The engagement is real. It just doesn't show up in attribution.

We can map who is engaging against your ICP in 48 hours. ICP match rate, a company list preview, and an honest read on whether a retargeting campaign actually makes sense. No account access needed, no cost.

Interested?

Ajay Mishra | Hey Digital

Email 2 Subject: idea for {COMPANY} Ideas-style

Preheader Re: {CEO_NAME}'s LinkedIn content.

Hi {FIRST_NAME},

Had an idea: map who is actually engaging with {CEO_NAME}'s LinkedIn posts, check ICP fit, and tell you if there is a retargeting audience worth activating.

No account access needed. 48 hours.

Would you want to discuss implementing this in just three weeks?

Ajay Mishra | Hey Digital

QA

No em dashes
Observational lead on CEO content
EDP: "The engagement is real. It just doesn't show up in attribution." (LI-1 view-through gap)
~78 / ~42 words · avg ~60
Preheaders included
Lowercase subjects
No body links

Offer C

ABM Account Map Preview

Free · 48 hours · Zero commitment. Three custom LinkedIn audiences built from your best-fit sources: case study lookalikes, competitor engagers, and competitor followers. Each formatted for immediate LinkedIn Ads upload.

Enrichment Required

{FIRST_NAME} {COMPANY} Standard Apollo / LinkedIn export

{CASE_STUDY_COMPANY} Complex Scrape prospect's website for case study customer names. One per prospect.

{COMPETITOR_1/2/3} Complex G2 category → top 3 competitors per company. Needs dedicated Clay column. One row per prospect.

Trigger condition: Active LinkedIn Ads spend signal (LinkedIn Ads Library presence or ad budget > $10K/mo). ABM tool not required.

Email 1 Subject: three linkedin audiences {COMPANY} probably isn't running LinkedIn Ads Buyer

Preheader Most paid teams default to job title + industry. These go deeper.

Hi {FIRST_NAME},

Most LinkedIn ad audiences in B2B SaaS are built from job title and industry filters. So are every competitor's.

Three higher-fit sources worth testing at {COMPANY}: companies that look like {CASE_STUDY_COMPANY}, businesses engaging with {COMPETITOR_1} content right now, and {COMPETITOR_1}'s follower base. All three format directly into LinkedIn Ads. 48 hours, no cost.

We have done this for 200+ B2B SaaS companies. The best audiences usually come from one of these three, not the default ICP filter.

Open to a look?

Ajay Mishra | Hey Digital

Email 2 Subject: idea for {COMPANY} Ideas-style

Preheader Three audience sources, not the usual ICP filter.

Hi {FIRST_NAME},

Had an idea: map three LinkedIn audience sources for {COMPANY}: a lookalike of {CASE_STUDY_COMPANY}, companies engaging with {COMPETITOR_1} right now, and {COMPETITOR_1}'s follower base. Formatted for immediate upload.

48 hours, no cost.

Would you want to discuss implementing this in just three weeks?

Ajay Mishra | Hey Digital

QA

No em dashes
Observational lead on audience commoditization ("So are every competitor's")
VoM: "same playbook" angle; "default ICP filter"
~84 / ~38 words · avg ~61
Preheaders included
Lowercase subjects
No body links
{CASE_STUDY_COMPANY} personalizes lookalike source · {COMPETITOR_1} used for engager + follower